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Chevrolet Silverado Survives the End of the World

2012-02-03

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Oshawa, Ontario (February 3, 2012) – The Chevrolet Silverado, the longest-lasting, most-dependable full-size pickup on the road, shows off how reliable it really is in a 60-second U.S. ad that will air during the first quarter of Super Bowl XLVI on Sunday. The ad, called “2012”, shows the Silverado navigating the devastation and destruction predicted to occur this year by the Mayan calendar.  A group of friends, who are Silverado owners, makes its way to the designated meeting spot but notice one of their buddies is missing.  The missing friend, unfortunately, drives another manufacturer’s truck and doesn’t appear to have made it to the meeting point.

The Silverado ad is one of five U.S. spots that Chevrolet is debuting on Super Bowl Sunday. To see all of the spots visit: http://www.youtube.com/user/Chevrolet/home.

About Chevrolet in Canada

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco consumes just 4.6 L/100 km on the highway while Volt offers up to 80 kilometres of electric, gasoline-free driving and an additional 500 kilometres of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanadaor by following @ChevroletCanada on Twitter.

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