All-New 2011 Chevrolet Cruze: More Compact Car for the Money

2010-07-15

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Oshawa, Ontario (July 15, 2010) – The all-new 2011 Chevrolet Cruze will arrive in Canadian dealerships this October, with a starting MSRP of just $14,995.  The Cruze is designed to deliver segment-leading attributes most important to compact car customers including best in class fuel consumption* and safety.  With two sophisticated and highly efficient 4-cylinder engines, both paired with 6-speed transmissions, the Cruze offers a fun, responsive and refined driving experience.  Cruze also connects with today’s tech-savvy buyer and will offer the industry’s first-ever mobile applications through OnStar. 

“With its segment leading attributes and impressive content for the money, the Cruze aims to change what customers have come to expect in a compact car,” said Marc Comeau, Canadian vice president of Chevrolet sales, service and marketing.  “With more than 250,000 sales since its 2009 debut, the Cruze has been a tremendous hit with customers around the globe and we are convinced it will hit the sweet spot in the Canadian compact car segment.”

At launch, the 2011 Cruze will be offered in LS, LT Turbo and LTZ Turbo models, followed by a high-efficiency LT Eco model available in late 2010.

Cruze LS starting at $14,995, including:

• Standard 1.8L Ecotec engine and six-speed manual transmission
• The most standard safety features in the segment, with 10 air bags, StabiliTrak electronic stability control with rollover sensing, traction control, anti-lock brakes, collapsible pedal system, power rear-door child safety locks
• Standard convenience features including, power windows, power door locks with remote keyless entry and driver information center with oil life monitor

Cruze LT Turbo starting at $19,495, including:  

• Standard 1.4L Ecotec turbo and six-speed automatic transmission
• 16-inch chrome fascia wheels
• Air conditioning, cruise control and body coloured power heated outside mirrors
• XM Satellite Radio with 12 months of service and an up-level radio display

Cruze LTZ Turbo starting at $24,780, including:

• Standard 1.4L Ecotec turbo and six-speed automatic transmission 
• Standard six-way power driver seat, heated front seats and leather seating surfaces, leather-wrapped steering wheel and shift knob
• Standard Bluetooth phone connectivity, USB port with audio interface, steering-wheel mounted audio controls, and remote vehicle start
• Standard automatic climate control, auto-dimming inside rearview mirror, and ultrasonic rear-parking assist
• 17-inch alloy wheels

Major optional features on Cruze include:

• In-dash navigation system with 40-gigabyte hard drive, enabling pause-and-play radio, downloading of audio CDs, or transferring MP3 files from a USB memory device
• Pioneer Audio system, with nine speakers and 250-watt amplifier
• Power sunroof
• RS Appearance package, including rocker mouldings, unique front and rear fascias, front fog lamps, rear spoiler and sport chassis

The Chevrolet Cruze is attractively styled (inside and out) and has been engineered to the highest quality and durability standards.  In fact, Cruze has logged more than 6.5 million kilometres of customer durability testing across all major continents in the harshest geographical and climate conditions.

Cruze also offers customers more standard equipment and amenities than the competition.   In other words, more car for your money.  Take a look at how Cruze stacks up to the Honda Civic.

* estimated fuel consumption for Cruze ECO model – final Transport Canada value yet to be determined.

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About Chevrolet in Canada

About Chevrolet: Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. With fuel solutions ranging from gas-friendly to gas-free, Chevrolet is one of Canada’s best-selling automotive brands with an extensive portfolio that includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse and a host of new, smaller, highly fuel efficient models to come including the Cruze compact car (fall 2010) and the game-changing Volt electric vehicle (summer 2011). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.ca or join the conversation at www.chevroletvoltage.com.