Chevrolet Cruze Sales Pass 270,000 as North American Introduction Nears

China, Russia Among 60 Countries to Embrace New Compact Car

2010-07-26

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Oshawa, Ontario (July 26, 2010) –Even before the first models reach North American dealers, the Chevrolet Cruze is among the fastest-growing nameplates in the world with sales rising an average of 18 percent per month.

Internationally, customers have purchased 140,000 Cruze in the first six months of 2010 and a total of 270,000 since Cruze launched in the spring of 2009 in Europe, followed by other major markets, such as China in summer of 2009.

Cruze is currently available in more than 60 countries, with China, Russia, Mexico, India and Spain as the top five sales markets. Including Holden and Daewoo versions sold in Australia and South Korea, total sales exceed 340,000 vehicles across five continents.

Cruze will begin arriving at Canadian dealerships in late October.  With North American models produced in Lordstown, Ohio, the Lordstown complex will begin with three shifts, assembling Cruze models around the clock to meet expected customer demand. 

“Customers around the world have already made Cruze an international success, setting the stage for it here in Canada,” said Chris Hay, Marketing Manager - Small / Compact / Midsize Cars. “For our customers, Cruze is priced to compete with compact cars while offering more interior room, best in class standard safety features and best coverage in Canada with a 5 year/160,000 km powertrain warranty.”

 In Canada, Cruze models will start at $14,995 for the LS model, equipped with the most standard safety features in its segment, including 10 air bags, StabiliTrak electronic stability control with rollover sensing, traction control and anti-lock brakes.

About Chevrolet

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. With fuel solutions ranging from gas-friendly to gas-free, Chevrolet is one of Canada’s best-selling automotive brands with an extensive portfolio that includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse and a host of new, smaller, highly fuel efficient models to come including the Cruze compact car (fall 2010) and the game-changing Volt electric vehicle (summer 2011). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.ca or join the conversation at www.chevroletvoltage.com.