Inside Avenir, Materials Make The Difference

Tailored leather surfaces, unique acrylic trim elevate concept car’s interior


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DETROIT (Friday, January 30, 2015) – The Buick Avenir’s sculpted exterior and dramatic proportions aren’t the only attributes turning heads and winning awards. The design and materials within the concept car’s interior continue to earn accolades.

“The attention to detail within Avenir is outstanding,” said Charles Allen, a retired automotive designer who served as a chief judge for the 2015 EyesOn Design Awards. “What stands out to me is how well everything is integrated – all of the materials and elements work together seamlessly to provide a sensation of understated elegance that fits the Buick brand perfectly.”

While designers drew inspiration from nature – specifically water washing upon a shoreline – when shaping the graceful lines within Avenir’s interior, the colour and trim team worked to find the right materials to add a dynamic flair.

“With Avenir’s interior, we really wanted to select materials that would complement the surfaces within,” said Rebecca Waldemir, Buick Colour and Trim design manager. “Using a distinctive combination of premium leather, suede, wood, chrome and acrylic, we were able to design elements that flow seamlessly throughout the interior.”

Avenir’s designers even put a new twist on wood trim, a traditional Buick element. Not only are wood accents featured on the door panels, but the wood itself provides a more luxurious and natural appearance that adds to the airiness of the interior.

“We’ve used open-pore wood in a modern way, much like what you’ll find in high-end furniture. It’s an oiled, low-gloss execution that contrasts beautifully with other interior décor,” said Waldemir.

Avenir’s sculptural instrument panel incorporates an acrylate panel, carved to replicate three-dimensional wave-like patterns but layered beneath a smooth, high-gloss outer layer.

“As you look at the transparent surface from different angles, you will notice that it has a lot of visual depth and movement. It’s a motif we carried to other areas of Avenir, including the seat design, and to the head- and tailamps,” Waldemir said.

While Avenir’s exterior colour is a cooler tone, designers wanted to provide a warm, inviting sensation within. The lighter “Lyric” hue, found on most interior surfaces, helps achieve that feeling, while restrained use of a darker tone – “Coastal Myst” – on the instrument panel and arm rests provides a natural transition to the exterior.  To further create a tailored feel, most surfaces within the Avenir are wrapped in leather or suede and accentuated with stitching.

All-in-all, Avenir’s interior materials were designed to work in harmony and provide an upscale environment that feels natural and holistic to all passengers.

“The first thing you’ll notice when you open Avenir’s doors is just how clean and pure its interior design is,” said Liz Wetzel, Buick interior design director. “We’ve stripped it of superfluous, fussy details in order to rely on sculptural forms and harmonious surfaces. The result is a refreshing environment that provides a sense of well-being to anyone seated within.”

Comprised of prominent members of the automotive design community, the EyesOn Design jury also praised Avenir’s overall design with a Best Concept Vehicle trophy. “Avenir’s global design team set out to make a striking design statement, said Holt Ware, Buick exterior design director. “The Avenir embraces Buick’s rich design heritage of creating exquisite sculptures, precise in their design and beautifully proportioned.”

About Buick in Canada

Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at, on Twitter @BuickCanada or at    

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2015 Buick Avenir Concept

The 2015 Buick Avenir concept interior, which recently won an EyesOn Design award for Innovative Use of Colour, Graphics or Materials at the 2015 North American International Auto Show.

2015 Buick Avenir Concept

The 2015 Buick Avenir Concept, which won the EyesOn Design award for Best Overall Concept at the 2015 North American International Auto Show.


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