Cadillac Rear Camera Mirror Named 2016 Safety Technology by Automotive Journalist Association of Canada

High-Resolution Video Streaming Removes Obstructions

2016-01-14


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MONTREAL (Thursday, January 14, 2016) - Cadillac’s Rear Camera Mirror was today announced as Automotive Journalists Association of Canada’s 2016 Best New Safety Technology at the Montreal International Auto Show. This is the second award for the technology, as it was the Popular Science “Best of What’s New” winner in 2015.

“Cadillac is honoured to be recognized by the Automotive Journalists Association of Canada for the Rear Camera Mirror as it exemplifies our leadership in the development of innovative technologies that keep our customers safe at all times,” said Mahmoud Samara, director of sales and marketing, Cadillac in Canada “This award reinforces Cadillac’s commitment to technologies that are reinventing the automotive luxury experience.”

The “Best New Technology” awards are part of the association’s annual Canadian Car of the Year Awards program, created in 1985 to provide consumers with sound, comparative information on vehicles that are new to the market. The awards are judged by a panel of 11 automotive journalists who are all technology specialists.

The Rear Camera Mirror will be available on the upcoming Cadillac CT6 sedan and Cadillac XT5 crossover.

The high-resolution streaming video function will remove obstructions of passengers, headrests and the vehicle’s roof and rear pillars. The streaming video mirror improves field of vision by an estimated 300 percent, or roughly four times greater than a standard rearview mirror.

Thanks to a high dynamic range, the camera’s video feed reduces glare and allows a crisper image in low-light situations versus a traditional glass electrochromatic, or auto-dimming, rearview mirror. The in-mirror display is an industry-leading 1280 by 240-pixel TFT-LCD display with 171 pixels per inch, combined with a high-definition camera designed specifically to enhance rear view lane width and maximize low-light situations.

Researchers and engineers working on this Cadillac innovation have been awarded 10 patents – one for the streaming video mirror and nine for video processing. The patents cover innovations in the wide field of view camera image calibration, de-warping, glare reduction and camera hardware design.

About Cadillac in Canada

Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.ca. Cadillac's media website with information, images and video can be found at media.cadillac.ca.

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Chris Hay, Dominique Boucher and Mahmoud Samara of Cadillac Canada accept the award for the 2016 AJAC Best New Technology – Rear Camera Mirror

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