Bose Introduces First-of-its-Kind Panaray® Sound System for First-Ever Cadillac CT6

Advanced automotive sound system integrates elements from home products

2015-03-26


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DETROIT – Thirty-five years ago, Bose and Cadillac defined premium automotive audio, forever changing how people listen to music in a vehicle. Now Bose is introducing its most advanced and highest-performing automotive sound system – the Bose® Panaray® system, designed exclusively for the Cadillac CT6 sedan.

The 2016 CT6 is a first in its segment, combining the prestige and technology of a range-topping vehicle with the dynamics and efficiency of a smaller one. The Panaray system marks the global debut of Bose Automotive’s new line of “Advanced Technology Series” sound systems, integrating technologies and design elements from Bose home entertainment and professional audio products to deliver unprecedented performance in a car.

“We asked Bose to create something truly special for this new vehicle: an unbounded sound system, providing an audio experience unmatched in any other luxury automobile,” said Travis Hester, Cadillac CT6 executive chief engineer. “Cadillac CT6 customers will be elated by what they hear and feel when they switch on the Bose Panaray system.”

The Bose® Panaray® system reproduces music with more clarity, precision and deep bass than any system preceding it. It combines advanced, proprietary Bose digital signal processing with 34 speakers – nearly all measuring less than four inches (100mm) in diameter – strategically positioned throughout the Cadillac CT6 cabin.

“There are no short-cuts to this kind of performance,” said Marc Mansell, vice president, Bose Automotive Systems Division. “The Bose Panaray system uses a bold design architecture, and it was made possible by continuous, relentless research. That’s how we established the category with Cadillac over three decades ago. We were obsessed with performance then, and we still are.”

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.

About Bose Automotive Systems

In the early 1980s, Bose engineers created the world’s first factory-installed premium sound systems for General Motors luxury automobiles.  Unlike conventional or aftermarket automotive systems, Bose® systems were designed and tuned for a specific vehicle -- and changed the industry.

Since then, Bose has developed proprietary speaker designs, advanced amplification and signal processing technologies, exclusive analysis and design tools, and technology for managing engine and powertrain sounds inside vehicles -- all based on a heritage of research and engineering.

Today, Bose automotive sound systems are recognized globally as the industry benchmark for performance and customer satisfaction.  For more information, visit Bose.com/auto.

About Bose Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology.  Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits.  Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond.  Bose products for the home, in the car, on the go, and in public spaces have become iconic. 

From the company’s home entertainment systems and Wave® music systems, to high-quality audio and noise cancelling headphones, digital music systems, Bluetooth® speakers, and professional solutions, Bose has changed the way people listen to music.  

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